![]() ![]() It's a much wider spectrum of places where people get information now. We tend to focus on that, but it's much wider. MSNBC and disclaimer, I'm a MSNBC, NBC News analyst. So it's kind of the jump ball of all this. In the White House, what you're trying to do is set your own agenda and make the media and everybody else respond to it. ![]() Mike Murphy: “The media does set the agenda. What role does the media play in this political messaging? And the narrative becomes failure, not success.” So you're kind of doomed from the beginning. You might have partisan control, but particularly in the Senate, you don't have ideological control from the left. You can't try to pass big legislative packages that you frankly don't have the votes. And that gives the Republicans an opportunity. We're going to be FDR and we're going to swing huge. And instead, somehow over there in the first 90 days, they thought, I got a better idea. Biden was elected to end the right-wing chaos and bring normalcy. "And then finally, I think they made a strategic problem. And that's the worst situation to be in messaging. So negotiation and process became the message, not content, not the free dental work or whatever it might be. And Biden looks weak and marginalized, which is what no president ever wants. our president's signature piece of legislation, you get a great car crash to cover. And when you have 30 Democratic members of Congress saying, No, we're not going to vote for. When they're not covering the steering wheel, they will go to the car crash. ![]() So what happened in that larger narrative I referred to, that made things tougher for Democratic messaging, is the press always cover the fight. "And I say that as a rebel anti-Trump Republican, but it's still true. The Democrats are not, I mean, from a Republican point of view, seeing President Biden whipsawed around by some progressive members in the House, who basically said no thanks grandpa, that breaks every Republican rule of 'march in a straight line.' What the Republicans are good at - and of course we learn this from the left in the '30s - is message discipline. I mean, I disagree a little bit with the premise. Mike Murphy: “I think it can and should be. And then it frankly doesn't get through.”Ĭan the approach between Republicans and Democrats be the same? What are they doing, if anything for me? And you know, that gets lost in the dance of legislation. Out there in voter land, it's pretty simple. It's all about steering wheels and executive reshuffles. The press covers Washington like the automotive news covers Detroit. I'd also say, don't forget the overall narrative. "So he's kind of been forced into better communication. Rather than look at this as a coalition politics thing where you've got to have a 300 page plan that each of your groups has 28 pages they love in, but nobody out in swing voter land, which is what counts in elections, can understand what you're talking about. Try to win one or two of them, and fight over the rest in the election year. The better and more time honored strategy, which I think President Biden is now retreating to - but I think it's a smart retreat - is break it up into bumper stickers people understand. I mean, nobody knows what Build Back Better is. "And when the Democratic communications thing is all about our coalition, and our voters and frankly, treating primary voters like swing voters, it gets diffused. Shining city on a hill, Make America Great Again, one kind of unifying theme. The Republicans tend to go for one big, bright shining thing. And they see it as a confederation of groups, many of them with grievances. Mark Lilla at Columbia has written a great book about this. If you go on any Democratic presidential website, campaign website last couple of cycles, you will see some sort of reputation of a lot of groups. They have kind of different cataclysms in their communication strategy. Mike Murphy: “Republicans and Democrats look at politics differently. On differences in political messaging between Democrats and Republicans ( Shenker-Osorio, strategic communications consultant and principal of the consulting firm ASO Communications. Political consultant who’s worked on campaigns for John McCain, Arnold Schwarzenegger and Jeb Bush, among others. ( Murphy, co-director of the USC Center for the Political Future. Today, On Point: The Democrats’ problem with messaging, and what they can do to fix it. Pass that, and campaign on the other things.” "Pick a simple thing people understand that’s popular, that’s smaller. “They’re forgetting a lot of voters don’t follow this detailed stuff because they’re busy with their life," Mike Murphy says. So why do so many Americans believe the U.S. From infrastructure spending to subsidized child care, the Biden administration has agenda items with mass appeal. ![]()
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